# Flock Safety Procurement Courtship
The record of an active [[Flock Safety, Inc.]] sales courtship of the Fayetteville Police Department — running from at least **2024-09** through **2026-05** and still live the week the FOIA was filed. It is the part of the production FPD's responses never described in words, although the documents were produced. Flock is the investigation's seed-jurisdiction vendor ([[Conway Police Department]]); this places it in a second Arkansas jurisdiction, with the same Arkansas sales personnel.
## What's inside
- `Patrol Admin - ALPR.pdf` — Doug Pope's mailbox: a 2024-09-24 "Fayetteville PD - Flock Lunch" calendar acceptance; the 2025-09-11 **Flock Safety Demo Session** at FPD; the 2025-09-25 "9.25 Follow Up & Deployment Plan" from Flock; the "LE-Flock Mobile Security Trailer One Pager.PDF"
- `CID Admin - ALPR.pdf` — Capt. French's mailbox: Capt. French's 2025-10-16 "Flock" briefing to the Chief and Deputy Chief, carrying Flock's three pricing tiers and a negotiated package
- `29.pdf`–`38.pdf` — Lt. Moad's mailbox: the 2026-04 and 2026-05 "Fayetteville Flock Proposal" thread with Flock Account Executive James Allen, and `31.pdf` "Accepted: FLOCK"
## The courtship, in sequence
**2024-09 — first contact.** The earliest dated item is a calendar acceptance, "Accepted: Fayetteville PD - Flock Lunch," from Doug Pope to Flock's Brittney Hall, 2024-09-24 (`Patrol Admin - ALPR.pdf`, p. 15).
**2025-09-11 — on-site demo.** Flock held a "Fayetteville PD | Flock Safety Demo Session" in the FPD Patrol Briefing Room; Capt. French's logistics note records Flock "providing sandwiches from Jersey Mike's" (`Patrol Admin - ALPR.pdf`, p. 9). The invitation guest list includes Chief [[Mike Reynolds]], Deputy Chief [[Tad Scott]], Capt. [[Michele Miller]], Capt. French, Lt. [[Christopher Moad]], and — on the Flock side — **Brittney Hall** and **Melissa Lee**, both documented Flock Arkansas personnel from the [[Conway Police Department]] corpus (see Cross-references).
**2025-09-25 — deployment plan.** Flock Account Executive Jason Lanthier emailed Capts. French and Miller a "Deployment Plan" for camera placement and a Flock "Mobile Security Trailer" one-pager (`Patrol Admin - ALPR.pdf`, pp. 1–6): "I think we had a very productive conversation and am looking forward to putting together the first iteration of a proposal. As promised, here is the link to Fayetteville's Deployment Plan." A "Flock Safety - Proposal Call" followed on 2025-10-08.
**2025-10-16 — pricing reaches command.** Capt. French briefed Chief Reynolds and Deputy Chief Scott (`CID Admin - ALPR.pdf`, pp. 67–71): "Flock originally provided us with three pricing options ... All three options included 20 LPR/Live Camera bundles." The tiers, on a 3-year contract:
| Tier | Price/year | Devices (per the briefing) |
|---|---|---|
| Flock Starter | **$100,000** | 20 LPR cameras, 20 Fixed Live View cameras, 1 Mobile Security Trailer |
| Flock Plus | **$175,000** | Starter devices + 6 Wing Gateways |
| Flock Premium | **$208,000** | Plus devices + 12 Wing Gateways, enhanced software |
French wrote: "I believe we fall somewhere between the Flock Starter and the Flock Plus packages. This would allow our agency to crawl before we walk or run into this project, while still providing a clear path to a Real-Time Crime Center in the future." He noted installation "estimated at about $18,000," not included in the tiers. After FPD identified features it "could live without," Flock rep Jason Lanthier returned a reduced **Flock Plus at $145,000/year** (15 LPR cameras, 15 Fixed Live View cameras). French added: "we also discussed the installation fee. It sounds like there is an opportunity for Flock to waive these fees entirely, meaning our 3-year project cost would be **$435,000**." He told command the project "was not on the front burner ... we would not be in a position to make any final decisions until mid-2026 at the earliest." Deputy Chief Scott replied the same evening: "It looks like they added more options than I expected while decreasing the number of cameras."
**2026-04 to 2026-05 — the proposal, during the FOIA window.** By spring 2026 FPD's Flock representative was Account Executive **James Allen** ("I am your Flock account rep now that we have restructured," `30.pdf`, 2026-04-13). On 2026-05-12 Allen sent Lt. Moad a "Fayetteville Flock Proposal" website (`38.pdf`): "I've been working to assemble a proposal website ... The goal of this document is to inform Command Staff and eventually, city leadership what we are proposing to do in Fayetteville." Moad gave detailed feedback on 2026-05-13 (`33.pdf`), praising the "comparison cities" and asking Flock to explain its "Transparency Portal — How is that controlled? What is shared? For example, if I have an alert or run a search on an active investigation," and to define "a community partnership camera ... Distinguishing that from Wing Gateways." On 2026-05-14 Moad asked Allen to "change the name on the proposal to Chief Mike Reynolds" (`37.pdf`). On 2026-05-15 Moad forwarded the proposal to Capt. Miller (`32.pdf`): "I am sure at some point he is going to ask to get in front of the Chief or DCOP ... I believe James understands some of the hurdles we are going to encounter with any LPR program." Miller replied: "I agree. Schedule us a time to sit down." A "FLOCK" meeting was accepted the same day (`31.pdf`).
## Key takeaways
- **The Flock courtship is long and advanced.** It spans ~20 months, includes an on-site command-staff demo, a Flock-drafted camera deployment plan, three formal pricing tiers, and a custom-negotiated package — a far more developed procurement posture than a first inquiry.
- **It was live during the FOIA.** Flock's proposal was circulating among FPD command on 2026-05-12 through 2026-05-15; the FOIA was filed 2026-05-19. FPD's first response — "does not own or operate ALPR of any kind" — did not mention it. The clarification response produced the Flock documents (`29.pdf`–`38.pdf`) but its narrative answer addressed only "trial and evaluation ... in the past."
- **Flock's pitch mirrors Axon's.** Both vendors are selling FPD fixed LPR plus live-view cameras and a path to a [[Real-Time Crime Center (RTCC)]]. FPD is choosing between competitors, not deciding whether to adopt.
- **It would be a real purchase.** Unlike the free Axon trial, the Flock package is a ~$435,000 three-year commitment — a procurement that, if executed, would require the budget and authorization scrutiny the trial avoided. See [[ALPR Trial-to-Procurement Pipeline]].
- **FPD itself flagged the data-sharing questions.** Lt. Moad asked Flock to explain what its "Transparency Portal" shares and how it is controlled — the agency evaluating the system did not yet understand its data-sharing surface.
## People and orgs mentioned
- [[Christopher Moad]] — Lieutenant, CID; FPD point of contact for Flock; reviewed the 2026-05 proposal
- [[Jason French]] — Captain, CID; briefed command on Flock pricing
- [[Michele Miller]] — Captain; received the proposal; "schedule us a time to sit down"
- [[Mike Reynolds]] — Chief of Police; demo attendee; named on the proposal at Moad's request
- [[Tad Scott]] — Deputy Chief of Police; demo attendee; reviewed pricing
- [[Flock Safety, Inc.]] — ALPR vendor; reps [[Jason Lanthier]], [[Houston Whatley]], and [[James Allen]]; [[Brittney Hall]] and [[Melissa Lee]] on the demo guest list
- [[Fayetteville Police Department]] · [[City of Fayetteville]]
## Concepts invoked
- [[Automatic License Plate Reader (ALPR)]]
- [[ALPR Trial-to-Procurement Pipeline]]
- [[Real-Time Crime Center (RTCC)]]
## Events documented
- [[2026-05 Fayetteville PD ALPR FOIA Response]]
## Cross-references
- [[Brittney Hall]] and [[Melissa Lee]] — Flock Arkansas personnel anchored in the [[Conway Police Department]] `PD-2026-354` corpus (Brittney Hall was the "Main Contact" on Conway's executed Flock contract). Both appear on the 2025-09-11 Fayetteville demo invitation: the same Flock Arkansas sales team that closed Conway was courting Fayetteville.
- French's briefing notes that "Springdale installed 10 cameras in its initial Flock rollout," and Flock rep James Allen mentions traveling for "meetings at Springdale PD" (`30.pdf`) — corroborating that Springdale PD is a Flock customer.
- [[Axon RTCC and Surveillance Ecosystem Pitch]] — the competing vendor courting FPD at the same time.
## Open questions / follow-ups
1. **The Flock proposal materials.** The "proposal website," the camera "Deployment Plan," and the detailed tier sheets exist only as links or low-resolution graphics within the email production. A supplemental FOIA to the City of Fayetteville for the Flock proposal, deployment plan, and pricing records is a candidate; see `_phase5_workdir/foia_plan.md`.
2. **City leadership involvement.** Flock's stated goal was to brief "Command Staff and eventually, city leadership." Whether the proposal reached the Mayor's office or City Council is not shown in this production.
3. **Decision status.** No executed Flock contract, no funding decision, and no City action appear; consistent with French's "mid-2026 at the earliest." The procurement's status after May 2026 is open.